Hellow – SEFK AB – General Terms and Conditions

§ 1. General Provisions

These General Terms and Conditions constitute a binding agreement (“User Agreement”) between SEFK AB, reg. no. 559016-5469 (“Hellow Media Group”), and the user and/or purchaser of Hellow Media Group’s services (the “Customer”). Hellow Media Group provides various web-based services to the Customer (the “Service”). This User Agreement is only valid if, where the Customer is an individual, they are at least 18 years old at the time of entering the agreement; or, if the Customer is a legal entity, the agreement is made by an authorized representative.

 

§ 2. Scope of the Service

The Service includes the services, systems, information, and products specifically developed as agreed upon between Hellow Media Group and the Customer. Hellow Media Group reserves the right to modify, add, or remove features from the Service at any time and to unilaterally amend, supplement, and otherwise adjust the terms of this User Agreement. Hellow Media Group will inform the Customer of any such changes to the terms of the User Agreement and/or significant modifications to the Service by email to the address provided by the Customer. If the Customer does not accept such substantial changes to the Service or the User Agreement terms, they are entitled to terminate the User Agreement immediately within thirty (30) days of receiving notice from Hellow Media Group. Customers who do not terminate the User Agreement within thirty (30) days of such notification will be considered to have accepted the changes. Support for the Service is provided only to Customers who have agreed to a paid version of the Service; support is not included in free versions. However, Hellow Media Group reserves the right to offer support at its discretion for customers of the free version. Service interruptions or errors are reported to Hellow Media Group during business hours, and Hellow Media Group will make efforts to resolve the issue during those hours. The Customer has no right to compensation due to service interruptions or errors. Hellow Media Group does not guarantee the availability or error-free performance of the Service.

 

§ 3. Agreement Execution

This User Agreement is accepted and becomes effective once approved by the Customer, either verbally over the phone or in writing via email.

 

§ 4. Registration and Processing of Personal Data

Hellow Media Group collects and processes Customer’s personal data to provide and manage the Service and fulfill its obligations under this User Agreement. To the extent required to deliver the Service in accordance with the User Agreement, Hellow Media Group may transfer personal data to service providers and partners. Hellow Media Group and/or its partners are entitled to process personal data for marketing campaigns, offers, and new products or services within the scope of the Service. The Customer has the right to access their registered personal data and may request Hellow Media Group to correct or delete incorrect or incomplete data at any time. By approving this User Agreement, the Customer consents to Hellow Media Group processing personal data as specified in this section.

 

§ 5. Right of Withdrawal

Customers entering the User Agreement as private individuals have the right to withdraw from the agreement within 14 days under the Distance and Off-Premises Sales Act. If the Customer exercises their right of withdrawal and terminates the agreement under this law, Hellow Media Group will refund the payment made within 14 days from the time of withdrawal. This does not apply to legal entities unless otherwise agreed.

 

§ 6. Passwords and Login Credentials

The Customer is responsible for securely storing and keeping their login credentials and passwords confidential. Unauthorized use of the Customer’s credentials is the Customer's responsibility until Hellow Media Group has been notified and access has been blocked. Hellow Media Group reserves the right to audit the Customer's use of the Service and associated credentials either directly or through an external consultant.

 

§ 7. Customer Responsibility

The Customer is responsible for all costs associated with accessing and fully utilizing the Service, including internet access and hardware/software equipment. The Customer alone is responsible for the information entered, processed, or stored in the Service. The Service must only be used according to the User Agreement and Hellow Media Group’s instructions. The Customer must not use the Service in ways that may overload, disrupt, damage, disable, or impair it, nor for illegal activities or sharing prohibited content. Misuse or illegal activities may lead to immediate termination of the User Agreement and service access.

 

§ 8. Content Licensing

Hellow Media Group grants the Customer a non-exclusive, non-transferable, worldwide, and revocable right to use the Service and its content under this User Agreement. Hellow Media Group reserves the right to modify or replace content. All intellectual property rights to the content remain with Hellow Media Group or its licensors, and Customers cannot reproduce or share content without written consent.

 

§ 9. Payment Terms

Customers with a paid version of the Service must make payment according to Hellow Media Group’s current prices as posted or agreed. Hellow Media Group reserves the right to change prices at any time. If payment is delayed, Hellow Media Group may restrict or terminate the Service and may charge additional fees and interest for overdue payments.

 

§ 10. Claims Due to Customer’s Use of the Service

If claims are brought against Hellow Media Group due to the Customer’s use of the Service, the Customer agrees to indemnify Hellow Media Group for damages incurred.

 

§ 11. Liability Limitation

Hellow Media Group is not liable for indirect damages, economic loss, or data loss arising from the Service or its use. Liability is limited to gross negligence or intent.

 

§ 12. Agreement Duration and Termination

The User Agreement takes effect upon payment of the first invoice. The contract term depends on the agreement terms (e.g., 0 months, 12 months, or 24 months). Unless otherwise agreed, the Service has a three (3) month notice period. Hellow Media Group may immediately terminate the User Agreement for misuse or violation of terms, including inactive free versions.

 

§ 13. Force Majeure

Both parties are excused from liability for failure to fulfill obligations due to circumstances beyond control, including acts of government, labor disputes, and technical issues.

 

§ 14. Notifications

Notices under this Agreement are primarily sent to the Customer's provided email address, which the Customer must keep updated.

 

§ 15. Amendments to the User Agreement

Except for amendments as outlined in Section 2, paragraph 2, all modifications to this Agreement must be made in writing.
 

§ 16. Applicable Law and Disputes
Swedish law shall apply to this Agreement. Any disputes arising from this User Agreement or the Service shall be resolved in a Swedish general court, with the Stockholm District Court as the court of first instance.